Knowledgebase

You can use a mixture of research and free tools such as  BuzzSumo to research potential topics and their appeal, check your analytics to see which types of blog posts have gotten the most traction and brainstorm from there, check Twitter for trending topics, regularly check LinkedIn groups in your industry to discover what people are talking about, and go over the questions you get asked most frequently. One of the handiest tips you’ll hear is to keep a file, where you write down all your ideas for posts, and ask members of your team to add to that list every time they have an idea. That way, you will have a ready-to-go brainstorm list.